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Karlovo Town and the area are the perfect host of an international fashion design contest based on the masquerade cultural heritage for many reasons:
- The preserved cultural heritage - on one hand the masquerade tradition of the „Elders“ (Kukeri, mummers) with their characteristic dance restraint and elegance of the costumes, and on another hand the still well-preserved buildings at 100-200 years of age left from the times when the sub-Balkan settlements were in their full flourishing;
- The beauty of the city and the Rose Valley with the magnificent Balkan Mountains hanging over as a natural scenery;
- Hospitality and friendliness of the locals;
- A good hotel base in the town of Karlovo;
- Low prices even within Bulgaria; for foreign participants and guests the prices are more than affordable.
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