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Promotion and connecting of the region of Karlovo with the world in a modern way and based on the cultural traditions, which should benefit both the local communities and fashion world.
MAIN OBJECTIVES
- Wide promotion of the Kukeri tradition, the cultural heritage, as well as of Region of Karlovo;
- Attracting more foreign guests in the Karlovo region as potential informal agents in their communities and countries in favour of the cultural (sustainable) tourism in the region;
- Introducing innovations in order to distinguish Kukerfest'12 from the typical masquerade festival and give it competitive advantages, namely:
- Typical: A character of a museum exhibition show, ie a display of traditional costumes from the past which have lost their one-time direct connection with the lifestyle, habits and outlook on life;
Innovative in Kukerfest'12: Via the KUKERMODA contest, we emphasise in parallel with the ethnographic aspect the link of the masquerade costume with the contemporary living and with the fashion as a manifestation of both cultural avant-guard and mass culture;
- Typical: A carnival procession format for presenting the costumes en masse i.e with large crowds of participants and spectators, accessibility for participation and live observation, many times multiplied costumes;
Innovative in Kukerfest'12: In parallel with the traditional carnival format introduction of the fashion format, i.e. the fashion design and the fashion show for interpretation and presentation of masquerade costumes, with the characteristic elitism, respectively limited access to participate and watch live, but with much greater potential for electronic (online) broadcast, promotion, interaction, informal education;
- Typical: Anonymity of the masquerade; multiplication of most of the costumes for groups of dozens masked people
Innovative in Kukerfest'12: A chamber dimension, individual and even intimate feeling of the masquerade festival, where every costume is a unique work, and its author is not anonymous; at the same time its electronic image can be multiplied many times and is accessible to everyone interested;
- Typical: Alienation from the authentic form, meaning and participant roles regarding both masked and undisguised; the actions are today entirely subordinated to the demonstration of the masquerade costumes, and there is a clear distinction between the active participants and the audience
Innovative in Kukerfest'12: In KUKERMODA, the display of new garment and masquerade costume designs based on the tradition are deliberately overexposed, thus freeing up mental space to return to other aspects of the authentic masquerade tradition such as the above-mentioned popular theatre and informal education in the community; exactly that may happen in the coming years;
- Typical: Chaotic copying of actions, steps and dance figures from other traditions and practices seen elsewhere that deviate from the authentic ones at the place and time the masquerade costume appeared;
Innovative in Kukerfest'12: A chance to get a broader vision, as well as awareness of the similar traditions and the modern approaches to them worldwide provided for the Kukeri of Karlovo region and the virtual witnesses through the cultural references of KUKERMODA; it will probably contribute to strengthening the ethnic and cultural identity, to a more precise cultural self-positioning;
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